大学的标志
标志连接我们
A&移动商务的标志 create continuity for past generations, future alumni, and the 商务 community. Our university logos are used in a variety of situations to support our brand.
Our logos are a powerful way for us to communicate our brand to the world. 考虑到这一点, we provide a variety of options that create a consistent look while allowing for flexibility in the orientation, 大小, color and presentation of our university’s name.
While this institution has undergone significant changes over the decades, our identity as 狮子s has remained for more than 100 years. The inclusion of the lion head in the logos is a visual representation of this fact, creating continuity for past generations and future alumni.
双色标志选项
单色标志选项
标志使用指引
A&移动商务的标志 and names are owned by the university and The 皇冠体育365赌博&M大学系统. They are legally registered in and protected by the U.S. Patent and Trademark Office. Please review the following guidelines for information on how to correctly use the university's names and logos.
The following university names and logos are legally registered in and protected by the U.S. Patent and Trademark Office, so the registered symbol (®) must accompany them:
堆叠全称标识
垂直的&移动商务的标志
狮子头标志
大学全称
The registered symbol may be omitted if:
- It distracts significantly from the logo within a design.
- It is too small to be readable.
- The logo is used for internal purposes at A&移动商务.
Sizing the Registered Symbol
- Maximum Size: The maximum 大小 of the registered symbol is equal to the height of the serif on the letter “E” in the logo.
- 最小尺寸: The registered symbol must remain large enough to be legible.
Please reach out to the Office of Marketing and Communications at (电子邮件保护) if you have questions about when or how to use the registered symbol.
注册一个&移动商务 names and logos may only be used:
- By official university vendors.
- 由一个&移动商务 employees or students in affiliation with official university programs, groups and organizations or for university-approved activities.
- In association with content that aligns with the university's values. References to drugs, alcohol and other inappropriate content are not permitted.
The Office of Marketing and Communications must review all items that include the university logo to ensure proper use. 发送艺术品至 (电子邮件保护) 供审查批准.
Please review the university's policy regarding 许可 and Use of 大学的名字s, 标志, and Trademarks.
- 堆叠全名: most versatile; works for a variety of situations and audiences
- 一行全名: great for applications where space is thin and long, such as pens and banners
- 一行A&移动商务: great for applications where space is thin and long, such as pens and banners
- 垂直的&移动商务: most versatile; works for a variety of situations and audiences
- 水平TAMUC: best for informal uses such as student organizations
- 垂直TAMUC: best for informal uses such as student organizations
- Use the two-color version whenever possible.
- Choose the version that creates the most contrast between the background and the logo.
- The lion head should always be lighter than its background.
- 彩色印刷: Use the two-color CMYK version.
- 打印ing in black and white: Use the one-color version in black or white depending on the background color.
- 有限的预算: Use the one-color PMS logo.
狮子头色
Do not use a gold lion head on a white background.
Doing so causes eye, nose, mouth, ear and jawline to become highlights instead of shadows. This isn't how actual lions look.
These areas have a natural darkness which forms the curves and dimensions of the face.
It creates a lack of definition and contrast leading to a glow-like effect. This can also cause the lion to appear like a serpent.
Contrast is a serious issue. For example, ADA compliant text must have a contrast ratio of 4.5:1. The contrast ratio between gold and white is 1.87:1. This lack of contrast could make it hard for those with a visual impairment to see the details of the face.
Do not use a blue lion head.
特殊情况下
The Office of Marketing and Communications reserves the right to alter the logo color under special circumstances or for unique situations, such as a breast cancer awareness campaign.
Clear space is necessary to provide breathing room around the logo. 留下一个清晰的
space around the top, bottom, left and right of the logo that is at least one-fourth the
圆的宽度. That's about the width of the bottom section of the mane.
The logo's background should be carefully and thoughtfully chosen. Make sure that it maintains the proper amount of contrast for readability. Do not place the logo over busy images, patterns or backgrounds.
To ensure legibility, logos must not be reduced beyond the following defined minimum 大小:
数字
用于屏幕显示, logos should never appear smaller than 120 pixels wide (stacked full name) and 60 pixels wide (vertical A&移动商务).
打印
标志 should not be printed smaller than the following:
Do not typeset, alter or replace the typefaces.
Do not stretch, condense or change its dimensions or relative scale.
Do not attach the university name to alternate symbols or create your own logo.
Do not add, remove, deconstruct or rearrange the elements. For example, do not remove the entire lion head and circle.
Do not skew, warp or rotate the identity.
Do not apply your own outline or effects to the logo or change the colors.
不要过度使用商标.
Do not replace letters with the logo.
The only exception to this is in the word “狮子(s).”
金属蚀刻
Etchings on metal are lighter than their surface, so the lion head must always be etched and not the filled circle.
玻璃蚀刻
The lion head must always be etched. Doing so allows the lion head to be lighter than whatever is in or behind the glass.
减压和压花
Light catches on the raised edges allowing both versions of the lion head (with or without the circle) to work with this technique.
所有以前的标志, including the following, are no longer in use and should never be used to represent the A&移动商务 brand in print, promotion or any other format. They are officially retired. Please use the current logos.
Logo使用示例
皇冠体育365
- Office of Marketing and Communications
- 903.886.8143
- (电子邮件保护)
- 宾尼恩大厅，140号
- 1500教育驱动
- 商务，德克萨斯州75428